Kao USA Inc. accuses authorized sellers of breaching contract by supplying products to unauthorized resellers

Joseph P. Kinneary U.S. Courthouse
Joseph P. Kinneary U.S. Courthouse
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A major manufacturer of personal care and hygiene products is seeking legal action against several unidentified authorized sellers, claiming they breached their contracts by supplying goods to unauthorized resellers. The complaint was filed by Kao USA Inc. on April 8, 2026, in the United States District Court for the Southern District of Ohio against unnamed defendants referred to as John Does 1-10.

According to the court filing, Kao USA Inc., a Delaware corporation with its principal place of business in Cincinnati, Ohio, alleges that certain authorized sellers have violated their contractual agreements by providing Kao products to entities not approved by Kao. The company states that these actions undermine its brand protection efforts and exclusive distribution system.

The complaint outlines that Kao manufactures a wide range of well-known personal care brands such as Jergens, Curél, Bioré, Ban, John Frieda, MegRhythm, Bio-Oil, MyKirei by KAO, and Wakati. To maintain product quality and brand reputation, Kao allows only authorized sellers to distribute its products through approved channels under strict agreements known as Authorized Seller Agreements. These agreements are governed by Ohio law and require compliance with branding standards, quality controls, customer service policies, and restrictions on where and to whom products may be sold.

A key provision in these agreements prohibits authorized sellers from selling Kao products to unauthorized resellers or through online marketplaces like Amazon, Walmart, or eBay without prior written consent from Kao. The company asserts that these measures are essential for protecting consumers from potentially poor-quality goods and safeguarding its reputation.

Despite these contractual obligations, Kao claims it discovered evidence that some authorized sellers have supplied significant quantities of its products to Discount Wholesalers Inc., which then sells them directly or through other third-party resellers on platforms such as Amazon and eBay. “Defendants are supplying substantial quantities of Kao products to Discount Wholesalers,” the complaint states. It further alleges that this diversion enables unauthorized third-party sellers to reach consumers with goods outside of Kao’s control systems.

Kao reports it has made extensive efforts—including test purchases, sales record reviews, internal investigations with its sales team, and direct communications—to identify which authorized sellers are responsible for these breaches but has so far been unable to determine their identities. The company specifically investigated all its authorized sellers headquartered in Ohio and Delaware but found no evidence implicating them.

The filing emphasizes the challenges posed by what it describes as “product diverters” who take steps to conceal their identities: “Product diverters like Defendants go to great lengths to hide their identities.” As a result, Kao is seeking discovery from third parties such as Discount Wholesalers in order to obtain sourcing records that could reveal the true names and addresses of those involved.

In addition to identifying the responsible parties through discovery requests—including subpoenas—Kao asks the court for compensatory damages exceeding $75,000 due to harm caused by disruption of its exclusive distribution system and damage to its brands and business relationships. The company also seeks restitution, liquidated damages where applicable, disgorgement of profits obtained through alleged breaches, pre- and post-judgment interest as permitted by law, attorneys’ fees and costs associated with litigation, as well as any other relief deemed appropriate by the court.

The case was filed with a jury demand endorsed on the complaint. Emma K. Morehart of Vorys, Sater, Seymour and Pease LLP represents Kao USA Inc., according to the document. The case identification number is 1:26-cv-00358-JPH.

Source: 126cv00358_Kao_USA_Inc_v_John_Doe_Complaint_Southern_District_Ohio.pdf



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